Global Sales Force Development


A growing company had no formal structure for educating sales and clinical support team. This lack of structure allowed inconsistent methodologies across geographical regions, and led to seasonal and geographical variability in sales performance.


Creation of a global sales training suite to train sales skills, presentation skills and technical product knowledge. This training focused on customer-centric selling, ensuring the sales professional was basing their efforts on their customer’s true needs. This was a global initiative.


Gross revenue increase exceeding 250% over three years. Customer relationships improved.